The format

The event is divided into three parts:

• The purple carpet, which sports the corporate colour of the IHA, will be the true red carpet of the hairdressing world, with all the glamour that this profession deserves. In the style of the movie Oscars, the purple carpet of the IHA will be the carpet that all the most famous hairdressers of the planet will want to tread, with wide media coverage worldwide.
• The catwalk, in the same style of the most renowned fashion catwalks (Paris, New York, Milan, London...), where the world’s leading hairdressing firms will show their hair styling proposals on reference models every year. The IHA catwalk is the most important hair fashion catwalk in the world, where hair will be the undisputed star.
• The awards ceremony will be the last part of the event, where the winners of the IHA will be announced in a spectacular ceremony with all the brilliance of the most prestigious award ceremonies.